Staffing and Recruiting

Problem

A staffing and recruiting firm sought to expand its client base while also finding qualified candidates to fill open positions for existing clients. Traditional outreach methods, such as cold calls and job board postings, were yielding inconsistent results. The firm needed a scalable solution to efficiently connect with hiring managers and business decision-makers while simultaneously sourcing high-quality candidates for client job openings.

Solution

The firm partnered with B2B Rocket to implement a tailored outreach campaign targeting both new clients and potential candidates. Key components of the solution included:

1. Dual-Purpose Reply-Based Email Campaignssome text
   • For Client Acquisition: Personalized emails were sent to hiring managers, HR directors, and C-suite executives, highlighting the firm’s expertise in sourcing top talent and reducing time-to-hire.
   • For Candidate Recruitment: Messaging focused on presenting specific job opportunities, tailored to engage high-potential candidates based on their skills and experience.
2. CTA Testing
   The campaign tested both landing pages and a traditional reply-based approach. While landing pages allowed prospects to book meetings and access additional resources, reply-based emails encouraged direct engagement through responses.
3. Follow-Up Sequences
   Each prospect received up to three follow-up emails to maximize engagement, keeping messaging relevant and aligned with the recipient’s role (e.g., client or candidate).
4. Performance Analytics
   Real-time metrics enabled the firm to monitor campaign performance, identify the most effective approaches, and refine strategies to align with industry-specific engagement trends.

Results

In their first month of running the campaign, the staffing and recruiting firm achieved:

• 4,490 unique prospects contacted out of the 6,000 monthly target.
• 13,472 emails sent, including follow-ups across three touchpoints.
• 21 positive replies from prospects expressing interest in scheduling calls or learning more about the firm’s services.
• 1 meeting booked through landing pages during the testing phase.
• 513 total email replies, including automated responses, out-of-office messages, and other interactions.

The reply-based approach proved far more effective for this client’s target audience, driving meaningful conversations and establishing a pipeline of both potential clients and candidates.

Conclusion

B2B Rocket’s email outreach campaign enabled the staffing and recruiting firm to achieve dual objectives—attracting new clients while sourcing candidates for existing clients’ job openings. The reply-based strategy facilitated direct conversations with hiring managers and candidates, outperforming landing pages in this industry. By leveraging personalized outreach and data-driven insights, the firm successfully expanded its client base and filled critical roles, setting the foundation for continued success in the competitive staffing market.