Staffing and Recruiting

For this client below, in their Month-to-Date analytics, we can see that they are having the most success using our “traditional-reply” based approach, instead of the landing pages. 

So far for this month (July 1 - 25th): 

• 4,490 unique prospects have been targeted out of a total of 6,000 for the month
• 13,472 emails have been sent including follow-ups (approx 3 per prospect here) 
• 21 Positive replies from prospects looking to schedule calls/get more info
• 1 Meeting Booked through Landing pages
• 513 Email replies in total including not-interested, OOO, automated messages, etc.

This was the client's first month running a campaign and they decided to test both CTAs of using landing pages + using the traditional reply-based approach to see what would work best. 

After looking at these results, we can conclude that the traditional approach worked best for their industry/target demographic.  

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I also added some information regarding the target audience they are going after, see below: 

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