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© 2025 B2B Rocket
Because knowing everything about a prospect doesn't create a conversation with them. Data enrichment tells you who to target. It doesn't actually target them.
You're paying for intelligence. What you actually need is execution.
In December 2023, HubSpot acquired Clearbit.
On paper, it made sense. HubSpot gets better data enrichment. Clearbit gets distribution to millions of HubSpot customers.
But acquisitions change priorities.
Here's what users are noticing:
Clearbit went from being a standalone best-in-class tool to being a feature inside HubSpot's ecosystem.
If you're a HubSpot customer, that might be fine. If you're not, you're now using a product optimized for a platform you don't use.
And here's the bigger issue: Clearbit was always a data product, not an execution product.
The acquisition didn't change that. It just made it clearer that data enrichment alone doesn't close deals.
You still need something to act on that data. HubSpot wants you to use their tools. B2B Rocket just does it for you.
Clearbit gives you enriched contact records. Better firmographic data. More complete profiles.
Then you still have to:
Clearbit stops after step one. You handle the other seven.
B2B Rocket handles all eight autonomously.
It doesn't just tell you who fits your ICP. It finds them, engages them, and converts them into booked meetings without you touching anything.
Here's the practical difference:
With Clearbit, you spend $10K/year to know more about your prospects. You still need a team to work with those prospects.
With B2B Rocket, you get qualified meetings on your calendar. The data enrichment happens automatically as part of the process, not as a separate step you pay for and then have to act on.
One is an input. The other is an outcome.
When you're choosing between data enrichment and pipeline generation, ask yourself: Do you need better information, or do you need more conversations?
Most teams think they need better data. What they actually need is someone to execute on the data they already have.
Clearbit charges per enrichment credit. The more contacts you enrich, the more you pay.
Sounds reasonable until you try to scale.
You identify 10,000 prospects this quarter. Enriching all of them costs thousands of dollars. Then you still have to reach them all, which requires more tools, more people, more budget.
The pricing model punishes growth. The more ambitious your outreach, the more you pay just for data before you've generated a single meeting.
B2B Rocket doesn't charge per contact or per enrichment. You're paying for results, booked meetings with qualified prospects.
Want to target 50,000 accounts this quarter? No price increase. Want to expand into new markets? No additional enrichment costs.
The difference matters when you're trying to scale fast.
Clearbit's pricing means you're constantly calculating: "Can we afford to enrich this segment?" B2B Rocket's pricing means you're asking: "How fast can we reach everyone who fits our ICP?"
One model limits your growth. The other enables it.
Clearbit provides intent signals that companies are researching topics related to your product.
It's useful. But it's limited to what they can track through partnerships and integrations.
B2B Rocket combines intent data with real-time behavioral signals, engagement patterns, and conversion indicators to identify prospects at the exact moment they're most likely to respond.
Not just "this company looked at content about sales automation."
More like "this VP of Sales is actively hiring, their company just raised funding, they fit your ICP, and their current tools are coming up for renewal now."
Clearbit tells you who might be interested. B2B Rocket tells you who to reach out to right now and does it for you.
Intent data only matters if you act on it immediately. By the time you enrich the data, build the list, and launch your campaign, the intent signal is cold.
B2B Rocket acts on intent in real time while the signal is hot.
Can Clearbit Automate Multi-Channel Outreach?
No.
Clearbit enriches data. It doesn't send emails. It doesn't make calls. It doesn't run LinkedIn outreach. It doesn't book meetings.
You need to integrate it with other tools that handle execution. Which means:
B2B Rocket is end-to-end autonomous. Research, enrichment, multi-channel outreach, follow-ups, qualification, and meeting scheduling are all handled by AI agents in one system.
Here's what "all-in-one" actually means:
With Clearbit + your execution stack, you're managing 3-5 different tools. When something breaks, you're troubleshooting which integration failed.
With B2B Rocket, there's one system. One login. One vendor. One place where everything happens.
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Less complexity. Less overhead. Faster results.
Choose Clearbit if you have a team ready to act on enriched data, you're deeply integrated with HubSpot, and you just need better information to feed your existing process.
Choose B2B Rocket if you need the entire process handled from identifying prospects to booking qualified meetings without building and managing a complex tech stack.
Data doesn't close deals. Conversations do.
Clearbit gives you data. B2B Rocket gives you conversations.
If your goal is to know more about prospects, buy data enrichment. If your goal is actually talking to prospects, automate the entire pipeline generation process.
We built a B2B Rocket for teams tired of paying for data they never act on fast enough.Book a meeting, and we'll show you what happens when data enrichment and execution aren't separate problems; they're one automated system.
