Expert Tips for Leveraging Non-Voice Contacts in a Telemarketing Company

Large outbound telemarketing businesses have been moving forward during the last ten years to include chat, text, and email in their interaction plan. The putting in of these non-speech get-in touches helps increase participation with prospects and consumers. Also, these non-speech get-in touches give an instant platform to pursue and share extra information as part of the customer care or purchase process.

Here are 5 recommendations for utilizing non-vocal contacts in the contact center as part of a telemarketing campaign.

Here are 5 tips for utilizing non-voice contacts at a call center as part of a phone marketing program.

Non-Voice Contacts Guidance #1: Making Informed Technolgy Choices

Communication applications like Email, Chat, and Texting can become complex. However, they are not required to be so. Make certain you have done the study about what application you will employ, its abilities, and its limits. Make sure to focus on simplicity for the ultimate user. Is the control panel transparent and effective, are there proper methods to track, and how is the information stored long term? Thinking through the answers to these questions will reduce your trouble later. My recommendation would be that if you remain uncertain, speak with your colleagues, inquire among them, and phone us, as we would be pleased to provide assistance. Applications for Non-Voice Contacts are deployed for many clients in numerous industries each day by us.

Non-Voice Contacts Guidance #2: Build Templates

Making certain of the attribute of non-voice communication is often an essential button and rightfully, therefore. Making sure communications are checked before dispatching can be tough. My tip is to build templates that are pre-determined and don't permit the templates to be modified. The use of templates sustains consistency in all communication and permits no human mistake. If messages that are free form must be utilized for your written communications in your call center, I endorse queuing the messages for a Quality Assurance review before they are delivered. 

Non-Voice Contacts Guidance#3: Take a look at the programs.

I advise testing completely all parts of the non-voice contact way before going live. Make sure you grasp how the method acts, including what the sender and receiver undergo will be. Send all templates to yourself, inspect for errors, and note changes. For emails, send the test messages to others with different email clients to see how they show in different environments. Text yourself and ask yourself if you like the message you see, and how you would react to it. If not, adjust. This testing process is essential to ensuring successful non-voice contacts.

Non-Voice Contacts Guidance#4: Excellent Assurance is Critical.

Much as when a program starts one's quality team should go through conversations, messages, and emails for proper interaction, mistakes, and chances to boost performance, those expanding non-voice contacts must have quality control if the outbound marketing team is to prosper in rolling out those contacts.

Non-Voice Contacts Guidance #5: Look over and Render Changes.

It resembles a plan that looks good on paper, but when you hear it for the first time in an actual setting, you say, "What was I thinking?". In my experience, non-voice contact blueprints are not safe from poor authorship. They looked fine during the scheduling stage; however, if people aren't reacting to the messages, the messages are not powerful and need to be judged and revised. This is time-consuming but it is very significant to evaluate and create changes promptly.