Audience Data: Enhancing Marketing through Customer Insights

A promotion plan fueled by crowd details is crucial for any business to business agency, and additional businesses are getting started to observe. As indicated by McKinsey, 75% of business to business companies trust that computerized strategies for selling and reaching out to new shoppers are as capable, if not more capable, than customary deals or showcasing models.

This expansion has been caused by the pandemic. Many pros, really, trust that electronic channels of B2B promoting are here to remain for the foreseeable long term. Gartner found that 80% of B2B purchaser interactions will come about through electronic methods by 2025.

With this growth in digital customer dealings, there is a lot of understanding to gain for numerous companies. This understanding includes how useful your funds are used for selected marketing tactics or realizing the significance of data in the B2B customer trip.

Making use of audience data to formulate your promoting plan, you are also able to develop prospects more successfully with the help of crowd data boost and data administration.

This part will investigate how companies are able to utilize knowledge about those they aim at to better their efforts at marketing to other businesses. It will also rank five providers of data about particular groups.

Audience data is the information collected about potential and current customers, providing insights into their behaviors, interests, demographics, and preferences. This data is gathered through various channels, including website interactions, online purchases, social media engagement, and more. By utilizing audience data effectively, businesses can tailor their marketing strategies, improve customer experiences, and drive business growth.

The following are some important types of audience data in B2B marketing:

1. Intent Data: Behavioral information that reveals how the audience interacts with web content, indicating their intent or purpose. By understanding their intent, marketers can customize their campaigns and content to align with the audience's specific needs and motivations.

2. Interest Data: Information about the audience's interests, both short-term and long-term. Analyzing their online behavior and purchase patterns can help develop a content strategy that resonates with their interests, increasing the likelihood of closing a deal.

3. Demographic Data: Socioeconomic information such as age, gender, ethnicity, income, education level, employment status, marital status, and place of residence. Personalizing marketing campaigns based on demographic data builds trust and encourages potential customers to make a purchase.

4. Psychographic Data: Insights into the audience's values, attitudes, personality traits, and motivations. Understanding psychographic data aids in creating buyer personas and tailoring marketing materials to resonate with ideal customers.

5. Firmographic Data: Vital for B2B marketing, this data categorizes companies based on various factors such as geographic location, industry, client base, technological setup, and more. Tailoring marketing efforts to specific businesses requires understanding firmographic data.

1. GO Data Now

Pricing: By request

Free Trial: Not available

CRM Integration: Available

Browser Extension: Not available

GO Data Now is a leading audience data provider that offers a wide range of data solutions for businesses. They provide accurate and reliable audience data that includes demographic information, interests, behaviors, and purchase intent. With their platform, businesses can create highly targeted campaigns and improve their customer engagement.

2. OnAudience

Pricing: By request

Free Trial: Available

CRM Integration: Available

Browser Extension: Available

OnAudience is a reputable audience data marketplace that offers audience data from trusted sources across 200 markets. They have over 1,000 predefined audience data segments to choose from, allowing businesses to create custom target audiences. OnAudience focuses on demographic data, interests, and purchase intent to help businesses create engaging campaigns that lead to conversions.

3. Adapt

Pricing: By request

Free Trial: Available

CRM Integration: Available

Browser Extension: Available

Adapt is a versatile audience data provider that offers data from over 100 million business contacts in various sectors. They rely on a large community of members to regularly update and develop their data. Adapt provides various filters for audience data and lead scoring, enabling businesses to gain actionable insights for their marketing strategies. It also integrates easily with most CRMs for seamless data integration.

4. Seamless.ai

Pricing: By request

Free Trial: Available

CRM Integration: Available

Browser Extension: Available

Seamless.ai offers audience data through a real-time search engine that provides B2B contact information. With access to phone numbers and email addresses from over 157 million companies, businesses can find high-quality leads that match their Ideal Customer Profiles (ICPs). The platform uses AI to authenticate all contact information and offers relevant filters for refined results.

5. LeadSift

Pricing: Starts at $750/month

Free Trial: Not Available

CRM Integration: Available

Browser Extension: Available

LeadSift, part of Foundry Intent, is a top audience data provider for intent data. They provide daily summaries with high-quality leads based on users' data objectives and notify when a lead's intent changes. Leveraging data mining, machine learning, and AI tools, LeadSift generates valuable audience insights for businesses to improve their targeting and customer journey understanding.